MTEK
Pipeline strategy, sales enablement & competitive intelligence
How MTEK went from stalled pipeline to 8x growth in 12 months
MTEK had a strong MES product and enterprise ambitions but no unified system connecting marketing spend to pipeline to closed deals. Sales and marketing operated on different data, competitive deals were won on instinct rather than intelligence, and ad spend was producing a 0.4% conversion rate.
We built a unified revenue data layer, created competitive battlecards from win/loss analysis, and redesigned their targeting and content strategy around three manufacturing buyer personas. The result: 8x pipeline, 2.5x revenue, 70% competitive win rate, and a 10x improvement in ad ROI.
A&C Growth built the data foundation that let us stop guessing and start scaling. Within 90 days we had competitive battlecards our sales team actually used, ad campaigns converting at 10x the previous rate, and a pipeline we could forecast against. They understood our buyers because they understood manufacturing. That was the difference.