MTEK
Go-to-market
How MTEK Achieved 8x Pipeline Growth and a 70% Win Rate
Challenge: MTEK had a revolutionary manufacturing platform but faced long sales cycles and high customer acquisition costs, struggling to connect their marketing spend to revenue.
Solution: A&C Growth implemented a multi-faceted go-to-market strategy focused on unifying sales and marketing data, engineering an efficient lead generation engine, and using competitive insights to empower the sales team.
Results: 8x increase in sales pipeline, 2.5x revenue growth, 10x advertising ROI, and a 70% win rate in competitive deals.
As a CEO in a complex B2B space, you worry about consultants applying generic advice. A&C Growth was the opposite. They quickly grasped our industry's nuances and focused relentlessly on what matters to the bottom line: pipeline, revenue, and ROI. The data-driven foundation they built wasn't just a marketing project; it gave us the strategic confidence to scale aggressively and make smarter investments across the entire business.